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Be prepared when you know things are going to be stressful. If you paint the picture for them by telling them a great story, you will have your audience hooked. Other times email is all you need. A diversified conference that includes innovative programs, the most current educational materials, techniques and theory, and opportunities to discuss current legislative and social developments. According to the Direct Marketing Association 2003 response rate study, direct marketing responses are somewhere in the 2% range on an average basis. This is an example of targeted seminars and not just public seminars.


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That is not all there is to say on the subject. Not adding creativity to your event According to a study that was conducted by Meeting Professionals International, one of the greatest needs for improvement in meetings relates to the delivery of the content that leaves the attendees motivated and inspired. Event Title: This may sound trivial, but believe me it is not. The conference committee should consider the following things beforehand: How many meals will be on an "on your own" basis and how many will be included in the registration fee or ticket price? The title "Learn about new investment opportunities" would be much more effective if it were called, "How you can take advantage of new investment opportunities.

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Planning for a Video Conference

Not all conferences are performed in the boardroom. That is why I had to include a section to assist those that have to plan a video conference.

There are many things that you have to take into account when planning a video conference if you want it to be a success. A successful video conference takes a great amount of planning and preparation.

This section is so that you will discover the secrets to conducting a terrific video conference.

Planning a video conference

Plan video conferences no longer than 1 to 2 hours. Long sessions mean tired participants and that means it is a boring failure

Prepare the agenda, teaching materials, graphics and visual aids and distribute these early on or at before you even begin.

Plan the seating arrangement and prepare identification plates and/or name tags with suitably large fonts - Arial 24 points or higher

Inform CIT about the video conferencing session at least 2 months in advance so that all is ready to go when you need it

Make early contact with overseas counterparts that you will need to work out the details of the session.

Attend test link-up sessions so that you can familiarize yourself with the video conferencing session and equipment.

Hand any and all materials for transmission to the video conferencing site technician at least two days in advance so that he/she can get familiar with it. For optimum readability, use large and clear fonts. Use a wide margin as the sides will be slightly cut off on screen. Keep to the landscape format, with simple pictures and few words.


Arrange for participants to assemble at the video conferencing venue 10 minutes before the session begins so that you will have time to hand out all materials.

Prepare a list of questions for use during the question & answer period of the presentation.