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In your brochure's copy, give personal benefits first - before corporate benefits . Mailings for mini-seminars tend to do better than this, but not always by much. Sometimes RSVPs do not come in and yet the people listed still arrive.
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However, some extras include the following: Communication between the planning committee members can be enhanced by utilizing an e-mail list which can be hosted at the Executive Office. Some seminars are there to inspire attendants, some are to raise funds for a charity; some are to sell something; and some seminars are there to inform attendants. This should be considered in the planning of the conference and in ordering a lower number of meals.

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Introduction - part 1
Every year there are a countless number of seminars and conferences going on for a number of purposes and it never seems to occur to those who attend that someone had to organize and arrange that seminar or conference so that it would run so smoothly.
The average conference or seminar is generally hosted by a busy person that is trying to balance the hosting of the conference/seminar with their regular jobs. That can be a very taxing thing to try to do. That is why this guide was created.
This will be your comprehensive guide to planning a successful conference or seminar. I know that it can be very difficult to try and balance organization duties with your job. That is why it is important to have a step-by-step guide on hand to help you to make your seminar or conference a success.
For many people that have these duties to do, it can be a matter of maintaining a job or getting that much coveted promotion.
In this guide, you will have to:
1. Make the final confirmation of selected speakers with committee.
2. Contact speakers to request participation.
3. Send follow-up letters to confirm speaker commitment, program agenda, title and description of session.
4. Request speakers' biographies.
5. Prepare descriptions of the speakers' profiles for program and promotional material.
6. Send letter to confirm the exact wording to appear in the program description.
7. Request and prepare photocopies of handout materials, required A/V equipment, room setup, travel, and accommodations.
8. Contact a resource person just prior to conference for last-minute arrangements.