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Decide what benefits or knowledge the satisfied attendee will go home with before deciding on content and format. Marketing Timing: Usually, professionals market their events much too early. In the end, you could wind up making at least 3-4 checklists all together. You should also remember the two things that most people remember. You should also ask your caterer if they cook to the exact number or over by a certain amount.


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Sometimes RSVPs do not come in and yet the people listed still arrive. During these meetings your entertainer should ask many questions about you and your guests. A great seminar title, mailing package, and value proposition will generate zero attendance if you mail it to a list that is not interested in your topic. Not reading the fine print, not reading everything! You should also remember the two things that most people remember.

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Dos & Donts of Conference/Seminar Planning

Conference management is an exciting opportunity for personal and professional growth for the planner/organizer.

There are hundreds of details that are done in order to make a conference successful for the attendees that are often unseen by others.

The following is a summary of what conference attendees over the past several years want and dont want. You should seriously consider them as you plan your conference or seminar.

What do Attendees want?
Advance knowledge of the program and social activities so that they can prepare.
Comfortable, convenient housing that is near or at the conference site.
To be welcomed as individuals and appreciated as such.
A quick, efficient registration process that is handled by positive, helpful personnel.
A diversified conference that includes innovative programs, the most current educational materials, techniques and theory, and opportunities to discuss current legislative and social developments.
Program offerings that are oriented to various groups: administrators, counselors, tutors, classroom teachers, and parents.
Practical, new and specific ideas.
Opportunities to speak with other conferees, speakers, and VIPs and ask questions if they are necessary.
Roundtable sessions with emphasis on group discussion. Veteran conference goers often want opportunities to talk and network with others.
Plenty of sessions each and every hour.
Strands of sessions throughout the conference (e.g., math, study skills, counseling etc.).
Committee and meetings at different times throughout the conference so people can attend more than one.
Comfortable furniture that is located throughout the facility to provide conversation locations and better comfort.
Daily newsletter giving updated information to all attendees and events.
Opportunities for conference participants to use any and all purposed technology.
A large Exhibit Hall with many vendors.

What do attendees not want?

To be trapped in crowded meeting rooms.
Long registration lines in the hotel and at the conference itself.
Expensive meals, poor meals, or poor service.
A lack of proper and easy to access parking facilities.
Speakers, who do not show up, run overtime or change topics too much.
Insufficient program offerings in all areas and at all times.
Programs allowing no time for breaks.
To get lost while trying to locate concurrent session rooms.
Inhospitable conference hosts.
Insufficient ventilation and heating