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Find your target audience and market specifically to them by the means that would make the most sense, for example, if you are trying to appear to football fans, it is best to advertise at a football game Get experts or celebrity personalities to speak or act as presenters at your seminars If you are marketing a fun or not so serious product, make your seminar more fun that technical and vice versa Never give out all of the information that is contained in a product such as a book, just give enough to capture interest and let people know that you know what you are talking about. Its better to prepare a wonderful dessert than a wonderful appetizer which may be forgotten at the end of the meal. The invitation could include possibly a lunch or dinner and is at their local club. As a final thought, one of the most overlooked ways to increase event registration is by delivering great events and by providing information or tools that will be of significant value for the attendees.


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Don't inform people, define their problems 3. The right reaction to a poor professional, who had only 6 at his seminar, is not to give up the seminar, but give up the marketing tactics she used. The answer is no. Exercise; it will help get rid of pent-up energy and tension and it will make you healthier overall. They basically explain what tasks have to be done in the specified amount of time.

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Special Event Management Resource

Choosing the Right Catering Service

When you are thinking of having an event catered you should not limit your thoughts to the food only. Catering involves the food, drinks, table linen, and decorations.

You should always have a minimum and maximum budget in mind that you want to spend per person and try not to go over that amount.

Other costs to consider are:

do you want your food in stainless steel or disposable chafing dishes
plastic or stainless steel utensils
cloth or paper napkins
plastic or crystal drink ware and
plastic, paper, or china plates.

All these things could increase your costs from 50 cents to 2 dollars a person.
Your caterer should be able to give you menu ideas that cover either a passed hors d oeuvres event, sit down dinner, or buffet meal plan.

You should also have in mind what not only you like to eat but what the majority of your guests will eat. You should also ask your caterer if they cook to the exact number or over by a certain amount.

With hors d oeuvres you can be as simple as cheese and crackers to high end such as shrimp cocktail or caviar.

As far as your sit down menu is concerned; it can include light hors d oeuvres or a salad, meat selection and 2 sides dishes with a roll.

With a buffet you are giving your guests more choices and can include a carving station of ham, turkey or roast beef.

With any caterer should you ask for references and a sample tasting of some items on the menu. Above all your caterer should make sure the food and service are not only a reflection of their company but your event.

Here are some tips on choosing the right caterer for your conference or seminar.

Make sure that your catering company has the ability to meet your overall budget, and get it in writing that you will not be charged more than that
Get the resumes of the catering company as well as the cooks that will be preparing your food.
Make sure to check that the catering company is listed with the Better Business Bureau.
Check and verify that the catering company has a good history with other clients
Make sure that the company has previous experience catering the type of event that you are hosting
Check to see if the company offers specials or discounts for conferences or seminars (many do for corporate events)
Get the credentials of the head chef
Take a tour of the catering company. This is invaluable because if the building is not up to health code standards or if the kitchen is dirty would you want to eat the food?
Be sure to look at the portfolio of the catering company and ask about reference letters from customers